In Los Angeles, New York, or anywhere around the world, advertising shoots require large group to communicate and make decisions about the final product.   As a Digital Tech, I try to exist in the center of the dialogue, listening to all of the needs from Clients, Talent, and Creatives.  

Editorial and Magazine jobs require the most flexibility from a tech perspective.  Its important to be mobile and ready to change everything to allow photographer and creatives all the freedom they require. 

Fashion and Catalogue shoots can be extremely fast moving.  Mobility and keeping organized are the strengths needed from a tech.   Keeping track of and Art Directors edits, and keeping color and light consistent throughout the shoot are key factors. 

Some of my favorite work from the past.  With 15 years experience as a tech, Ive had some incredible experiences.